Archive for April, 2011

Personal Branding Interview: Ken McElroy

affiliate program Today, I spoke to Ken McElroy, who is the Principal and Co-Partner of MC Companies, the Real Estate Advisor to Robert Kiyosaki of The Rich Dad Company, and author of The Sleeping Giant. In this interview, Ken talks about when it makes sense to start your own business, why it’s not just all [...]


Twitter’s Biz Stone Tells Fortune to Kiss Their @ss

One of the irrefutable rules of reputation management is that, in the absence of any official statement by a company, rumor and conjecture will rule your reputation. Apparently Twitter co-founder Biz Stone subscribes to this philosphy because after Fortune wrote an article about the “Trouble@Twitter”, Stone has come out fighting. First, Stone undermines Fortune’s credibility [...]


Facebook Ad Targeting – Best Practices

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users [...]


Web Design Evolution: Two Decades of Innovation [INFOGRAPHIC]

The web has come a long way since Tim Berners-Lee created the first website way back in 1991. Here’s an infographic that takes you on a tour of web design, starting with those humble beginnings, and bringing you all the way up to the present day. It’s like getting into a time machine, where the [...]


Yes! You Still Need a Website.

According to the commercial director of Facebook in the U.K., soon we will no longer need our own websites. His rationale? Facebook will be so integrated into the web that businesses, even major companies with a huge web presence, will abandon their own website in favor of the social. Not so fast. Yes, Facebook’s welcome [...]


CAUTION – Read the Terms of Service Before You Use Facebook for Marketing

Have you read Facebook’s Terms of service? Maybe you aren’t having that much trouble sleeping, but truthfully, I encourage you, implore you, to read them if you’re using Facebook for business.  With its almost 600 million members, if Facebook were a country it would be the 3rd most populated in the world.  In Mark Zuckerberg’s [...]


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